Authors

1Antonio L. Villarino Marín, 1Paloma Posada Moreno, 1Ismael Ortuño Soriano, 1Jesús R. Martínez Álvarez, 2Ignacio Zaragoza García

Position

¹Profesor/a del Departamento de Enfermería. Escuela Universitaria de Enfermería, Fisioterapia y Podología, Univesidad Complutense de Madrid (UCM). ²Diplomado en Enfermería y Colaborador del Departamento de Enfermería. Escuela Universitaria de Enfermería, Fisioterapia y Podología, UCM.

Contact address

Departamento de Enfermería. Pabellón 2, planta 3ª. Facultad de Medicina. Avda. Complutense, s/n. 28040 Madrid.

Contact email: martolga@enf.ucm.es

Abstract

Objective: to compare the different aspects of the advertising of tobacco and alcoholic beverages in Spanish scientific magazines.
Material and method: This transversal descriptive study analyses the advertising appearing in several magazines over a 4-year period.
Results: the advertising of tobacco and alcohol occupied nearly a 32% of the total surface of the studied magazines. High content beverages such as whisky were predominant, being beer the least advertised beverage.
Conclusions: scientific magazines dedicate a third of their surface to advertising, with a predominance of alcoholic beverages vs tobacco. This justifies the urgent need to develop the capacity for analysis and critical spirit of consumers in the light of this advertising bombardment.

Keywords:

advertising; alcohol; tobacco; scientific dissemination magazineshealthcare education

Versión en Español

Título:

Publicidad de alcohol y tabaco en revistas de divulgación científica españolas