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Educare

Educare

JULIO 2008 N° 7 Volumen 6

Should we take action to look after the professional image in cyberculture?

Section: TEACHING TO LEARN

Authors

Francisca Gusiñé García, Andrea Pardo Fernández, Mª Carmen Olivé Ferrer

Position

Profesores Titulares de la Escuela Universitaria de Enfermería de la Universidad de Barcelona.

Contact address

Escuela de Enfermería de la Universidad de Barcelona, Feixa Llarga, s/n. 08907 l'Hospitalet de Llobregat, Barcelona.

Contact email: gusine@ub.edu apardo@ub.edu

Abstract

Nursing image within the context of cyberculture goes hand in hand with roles and professional identity.  The image is the first impression we get, both in terms of what concerns the design, as well as the contents, of professional websites.  This is an important and hot issue, and consequently, internet forums are full of entries referring to the training of professional identity concerning cyberspace.  We must show a professional image of the art of caring that motivates, that is trustworthy and that shows a high level of responsibility and credibility.

Keywords:

nursing; career; image; mass mediacyberculture

Versión en Español

Título:

¿Debemos actuar para cuidar la imagen profesional en la cibercultura?